Eminem-backed Triller is cashing in on India’s TikTok ban

American video-sharing app Triller wanted to formally launch in India with a “splash” by the end of this year. But months before the planned launch, the company has already tasted unprecedented success in the world’s second-largest internet market.

After the Indian government banned the Chinese video-sharing app TikTok on June 29 over data privacy issues, Triller’s user base in the country skyrocketed overnight to over 30 million from less than a million.

Now, the Los Angeles-based company is going all out to dig its heels deeper in India, and is in talks for a partnership “with a very large company with many arms,” said principal executive Ryan Kavanaugh. The music-centred app, whose investors include rappers Snoop Dogg, Lil Wayne, and Eminem, is also building technology focused on its Indian audience, which it plans to roll out by December.

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